P R I V A C Y P O L I C Y

Privacy Policy

Effective date: 28 April 2025

fmperio.co.uk (the “Site”) is owned and operated by Fergus Machin. Fergus Machin is the data controller and can be contacted at:

Email: fergusmachin@gmail.com

Telephone: 07817 378343

1. Purpose of This Privacy Policy

The purpose of this Privacy Policy is to inform users of our Site of:

The personal data we collect

How we use that data

The legal basis for processing

How long we retain personal data

Your rights under UK data protection law

This Privacy Policy applies in addition to any terms and conditions of our Site.

2. UK GDPR Compliance

We adhere to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We are not required to appoint a Data Protection Officer under Article 37 of the UK GDPR.

3. Legal Basis for Processing

Under Article 6 of the UK GDPR, we rely on the following legal bases:

Legitimate Interests

We process personal data where it is necessary for our legitimate interests in:

Operating and maintaining a professional dental portfolio website

Responding to enquiries

Communicating with dental professionals regarding case discussions

Monitoring website performance and security

These interests are not overridden by your fundamental rights and freedoms.

Where professional correspondence includes clinical discussion, we expect referring clinicians to anonymise patient information unless a lawful basis exists for sharing identifiable data.

Consent

We rely on explicit consent where:

You subscribe to our mailing list

You provide a testimonial for publication

You agree to publication of your name, image, or treatment details

You agree to the publication of intra-oral clinical photographs and radiographs on a treating clinician’s professional portfolio website and associated professional social media accounts

You agree to the publication of intra-oral clinical photographs and radiographs on practice-controlled marketing and educational platforms

Consent may be withdrawn at any time by contacting us. Where consent is withdrawn, we will remove the relevant content without undue delay where reasonably possible.

4. Personal Data We Collect

We only collect data necessary for the purposes outlined in this policy.

A. Data Collected Automatically

When you visit our Site, our hosting provider (Hostinger Website Builder) may collect limited technical information through server logs, including:

IP address

Browser type

Device type

General geographic location (country level)

Pages visited

This data is used for:

Website traffic statistics

Performance monitoring

Security purposes

This information is processed in aggregate form and is not used to identify individual visitors.

We do not use third-party tracking tools, marketing cookies, or profiling technologies.

B. Data Collected Through Contact Forms or Direct Email

If you contact us via the website or by email, we may collect:

Name

Email address

Telephone number (if provided)

Professional details (if relevant)

Any information you include in your message

This may include correspondence relating to:

General enquiries

Professional case discussions

Clinical collaboration

We use this information solely to respond to your enquiry and manage professional communications.

Please avoid including identifiable patient information unless appropriate safeguards are in place.

C. Mailing List Subscriptions

If you subscribe to our mailing list, we collect:

Your name (if provided)

Your email address

This information is used solely to send professional updates and communications.

You may unsubscribe at any time via the unsubscribe link or by contacting us.

We do not sell or share mailing list data.

D. Patient Testimonials

We may publish patient testimonials on this Site.

Testimonials may include:

First name or full name (only where consent is provided)

General treatment experience

Agreed clinical details

Photographs (where explicit consent has been given)

Testimonials are published only where explicit, informed consent has been obtained.

Individuals may withdraw consent at any time, and we will remove the testimonial where reasonably possible.

E. Event Registration and Attendance

If you register for an event, we may collect:

Name

Email address

Professional details

This is used to administer event participation and communications.

Where necessary, limited data may be shared with partner organisations or venues solely for event delivery.

Data is retained only as long as necessary.

5. How We Use Personal Data

We use personal data only for:

Responding to enquiries

Professional communication and collaboration

Mailing list communications (where consented)

Publishing testimonials (where consented)

Publishing clinical images (where explicit consent exists)

Website functionality, analytics, and security

We do not use personal data for automated decision-making or profiling.

6. Who We Share Personal Data With

We do not sell or trade personal data.

We may share data only where necessary:

Website hosting provider (Hostinger)

Email/mailing list service providers

Where required by law

To protect legal rights

All third-party processors are required to handle data securely and in compliance with UK GDPR.

7. Data Retention

Enquiries: up to 12 months

Professional correspondence: longer where necessary

Mailing list data: until unsubscribed

Testimonials: while published and consent remains valid

Clinical images: while consent remains valid and content is published

8. How We Protect Your Data

We implement appropriate security measures including:

HTTPS encryption

Secure hosting

Password protection

Two-factor authentication

Restricted access controls

No system is completely secure, but reasonable steps are taken to protect data.

9. Your Rights Under UK GDPR

You have the right to:

Be informed

Access your data

Rectification

Erasure

Restrict processing

Object to processing

Data portability (where applicable)

Withdraw consent at any time

Requests can be made using the contact details above.

We will respond within one month.

10. Complaints

You may complain to the Information Commissioner’s Office (ICO):

https://www.ico.org.uk

We encourage you to contact us first so we can resolve concerns directly.

11. Changes to This Privacy Policy

We may update this policy periodically. The “Effective date” will be updated when changes occur.