P R I V A C Y P O L I C Y

Privacy Policy

Effective date: 28 April 2025

fmperio.co.uk (the “Site”) is owned and operated by Fergus Machin. Fergus Machin is the data controller and can be contacted at:

Email: fergusmachin@gmail.com

Telephone: 07817 378343

1. Purpose of This Privacy Policy

The purpose of this Privacy Policy is to inform users of our Site of:

The personal data we collect

How we use that data

The legal basis for processing

How long we retain personal data

Your rights under UK data protection law

This Privacy Policy applies in addition to any terms and conditions of our Site.

2. UK GDPR Compliance

We adhere to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We are not required to appoint a Data Protection Officer under Article 37 of the UK GDPR.

3. Legal Basis for Processing

Under Article 6 of the UK GDPR, we rely on the following legal bases:

Legitimate Interests

We process personal data where it is necessary for our legitimate interests in:

Operating and maintaining a professional dental portfolio website

Responding to enquiries

Communicating with dental professionals regarding case discussions

Monitoring website performance and security

These interests are not overridden by your fundamental rights and freedoms.

Where professional correspondence includes clinical discussion, we expect referring clinicians to anonymise patient information unless a lawful basis exists for sharing identifiable data.

Consent

We rely on consent where:

You subscribe to our mailing list

You provide a testimonial for publication

You agree to the publication of your name, image, or treatment details

Consent may be withdrawn at any time by contacting us. Where consent is withdrawn, we will remove the relevant content without undue delay.

4. Personal Data We Collect

We only collect data necessary for the purposes outlined in this policy.

A. Data Collected Automatically

When you visit our Site, our hosting provider (Hostinger Website Builder) may collect limited technical information through server logs, including:

IP address

Browser type

Device type

General geographic location (country level)

Pages visited

This data is used for:

Website traffic statistics

Performance monitoring

Security purposes

This information is processed in aggregate form and is not used to identify individual visitors.

We do not use third-party tracking tools, marketing cookies, or profiling technologies.

B. Data Collected Through Contact Forms or Direct Email

If you contact us via the website or by email, we may collect:

Name

Email address

Telephone number (if provided)

Professional details (if relevant)

Any information you include in your message

This may include correspondence relating to:

General enquiries

Professional case discussions

Clinical collaboration

We use this information solely to respond to your enquiry and manage professional communications.

Please avoid including identifiable patient information in initial enquiries unless secure arrangements have been made.

C. Mailing List Subscriptions

If you choose to subscribe to our mailing list, we collect:

Your name (if provided)

Your email address

This information is used solely to send professional updates, news, or relevant communications.

You may withdraw your consent at any time by:

Clicking the unsubscribe link in any email, or

Contacting us directly

We do not sell or share mailing list data.

D. Patient Testimonials

We may publish patient testimonials on this Site.

Testimonials may include:

First name or full name (depending on consent provided)

General comments regarding treatment experience

Agreed clinical details

Photographs (where explicit consent has been given)

Testimonials are published only where we have obtained explicit, informed consent from the individual.

Individuals may withdraw consent at any time, and we will remove the testimonial promptly upon request.

Where testimonials relate to clinical treatment, we ensure that only information the individual has agreed to share is published.

5. How We Use Personal Data

We use personal data only for the following purposes:

To respond to enquiries

To communicate regarding professional case discussions

To send communications where you have subscribed to our mailing list

To publish testimonials where consent has been provided

To maintain website functionality and security

To monitor overall website performance

We do not use personal data for automated decision-making or profiling.

6. Who We Share Personal Data With

We do not sell or trade personal data.

We may share personal data only where necessary:

With our website hosting provider (Hostinger)

With email or mailing list service providers used to manage communications

Where required by law

To protect our legal rights

Where third-party service providers are used, we ensure they process data securely and in accordance with UK data protection law.

7. Data Retention

General enquiries are retained for up to 12 months.

Professional correspondence may be retained longer where necessary for regulatory, professional, or legal reasons.

Mailing list data is retained until you unsubscribe or request deletion.

Testimonials are retained while published and consent remains valid.

Server log data is retained according to our hosting provider’s standard retention policies.

8. How We Protect Your Data

We implement appropriate technical and organisational measures, including:

Secure website hosting

HTTPS encryption

Password-protected systems

Two-factor authentication on key accounts

Restricted access to personal data

However, no method of transmission over the internet can be guaranteed to be completely secure.

9. Your Rights Under UK GDPR

You have the right to:

Be informed

Access your personal data

Request correction of inaccurate data

Request deletion of your data

Restrict processing

Object to processing

Request data portability (where applicable)

To exercise any of these rights, please contact us using the details above. We will respond within one month.

10. Complaints

If you are not satisfied with how we process your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

https://www.ico.org.uk

We would, however, welcome the opportunity to address your concerns first.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our data processing practices. The “Effective date” at the top of this page will be updated accordingly.